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Tools we've built our business on
After lots of trial and error and investing thousands of dollars in different software options, here is the tech stack we have been using for our business.
Email Marketing
Kit is our preferred email marketing platform. We have been using it since 2017 and rely on email more than any other tool in our business.
Online Courses
All of our online courses are hosted on Teachable. To create a membership, we bundle the courses together with a Subscription pricing plan.
Community AND Online Courses
We have been using Skool for our community around learning modern calligraphy and are very satisfied with the ease of use and low cost. It combines the student community and course content in one spot.
Student Community
As one of the founding users of Circle.so, we have been using it since 2020 and love the customizability of creating a student community. It has built-in livestreaming, eliminating the need for a separate Zoom account.
Automated messaging
If you’ve ever wondered how creators are able to quickly send Instagram messages based on when a user comments, the answer is: Automation. We use a software called ManyChat that allows us to automate messages based on keywords.
Website Pop Up Alerts
The absolute easiest way to schedule website alert bars and pop-ups for time-sensitive info such as workshop dates is with Convertbox. You can A/B test messaging and target based on integrations.
Workshop Slides
We love using Canva to design our workshop slides because it’s easy to use, they have great templates, and you can easily embed videos on the slides.
Document Camera
We use a doc cam to capture our calligraphy as we’re teaching our workshops. It has great focus and quality, and doesn’t take up much space on our desks.
Favorite Calligraphy Supplies
To explore our favorite calligraphy pens and other must-haves, visit our Amazon shop! amazon.com/shop/loveleighloops